Copywriting for websites and web content

  Writing presentations for investors, clients, exhibitions, etc.

  Composing texts for marketing brochures, direct mailing and newsletters

  Writing and editing company profiles and related marketing texts

  Translating, editing and proofing of Web content and marketing texts

  Technical writing and translation of software user guides and help systems

Client list:
Africa-Israel, Ahava, Barkan,.Bermad, Carmel, Dr. Fischer, Free My Vision, Halilit, Intel, Isuzu, Link, Avisar, Microsoft, Mifal Hapais, Motorola, Netafim, Orbotech, ORS, ORT, ORT-Tech Systems, Rotem, Sano, Stern Jewelry, Tadiran, Telrad, UMI, Vivendi

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Writing marketing copy and Web content is a creative and collaborative effort. Following is an outline of the stages of the process:

Research:
> Studying the product or service
> Analysis of the competition

   
Definition:
> Identifying the target audience or market
> Setting the strategic goal
> Collaborating with site designer

   
Execution:
> Crafting the words – from dynamic slogans and headlines
to detailed, informative texts

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contact info:
email: [email protected]
tel-fax:03-6293049
mobile: 052-8330115
address: 32 mazeh st., apt #12, tel aviv

Copywriter n. a person who writes or prepares copy (especially of advertising material) for publication (Source: The Concise Oxford Dictionary, 9th Edition)

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As a freelance writer and translator with more than 10 years of experience, I specialize in copywriting, marcom, technical writing, editing and translation (Hebrew-English, English-Hebrew).

Writing, like any other skill, requires a professional. Whether writing copy and content from scratch or polishing, editing or translating text, good writing means:

  Communicating your marketing message – it’s not only about slogans, its about fresh and dynamic content that is informative, interesting, credible and convincing.

  Targeted, focused and persuasive texts - crafted to get your message through along with the graphics and the concept.

  Creating a distinct voice and precise Internet image - succinct and clean copy is the cornerstone of identity design, corporate branding and successful marketing. The styling - either humorous and lighthearted or high brow and dignified - must serve the client's strategic objective.

  Meeting deadlines – rapid changes and marketing innovations mean tight schedules requiring a dedicated commitment to meeting pressing deadlines.

contact me at 03-6293049

services | process | resume | contact